Taking on a development project in a tertiary market can be challenging. When the client is a global brand like Allstate, it is even more daunting. Pure Development not only selected and secured the perfect location in the client’s desired location, but created a new landmark for Roanoke, Virginia. The stunning 75,000-square-foot structure is wrapped in an innovative architectural exterior formed from precast concrete and metal panel skin paired with high-performance glass. Visitors are greeted by a beautiful terrazzo lobby and a monumental three-story open staircase.