Pure developed BMW’s Southern Region Training Center to accommodate the 10,000-plus BMW personnel that visit each year. Pure secured a site strategically located adjacent to Hartsfield-Jackson Atlanta International Airport and the Georgia International Convention Center.
The 54,000 square-foot facility is anchored by a broad “main street” corridor clad in high-spec clinker tile, connecting the BMW shops and training facilities to a large, welcoming display and observation space.
